Blog
In the ever-changing landscape of the digital world, meeting your customers where they are has become essential for any business.
In today’s digital landscape, the search box has become an indispensable guiding light as we navigate the vast expanse of the internet. How often have you found yourself relying on search suggestions or hoping the search engine would understand your intentions? It is here that the significance of Search Box Optimization (SBO) emerges, offering a […]
Online brand reputation management is a critical component of any digital marketing strategy. With the ever-changing social media landscape and the rapid evolution of communication technologies, it can be challenging to know how best to engage with your audience and handle your online presence. When it comes to building your brand online, there are two […]
Picture this: you’ve got a great product or service, and you’re ready to share it with the world. You start posting on social media, hoping to attract your target audience and generate some buzz. But after a few days, you realize that your posts are not getting the engagement and conversions you were hoping for. […]
In today’s fast-paced digital world, businesses are always on the lookout for new ways to reach their target audience and increase brand awareness. One of the most effective methods of digital marketing is paid advertising. Paid advertising involves paying for advertising space on websites or social media platforms. In this article, we take a deep […]
Marketing on digital channels is basically like walking on different types of terrain. There’s an art to it. One might argue that once you’ve learnt how to walk, the process is simple as it’s a conditioned reflex, but the thing about walking on various landscapes is that you have to stay attentive. Digital marketing is […]
On the African continent an average of 60 million youth actively use the Internet, with a growth of over 1.5 million new Internet users in 2022 thus far. It is clear that youth empowerment in digital related skills is vital to the development of African communities. DigiCon Academy, the education arm of Blu Flamingo Digital […]
As marketers, we all want it now. In fact, we really need it. With COVID-19 and its impact on consumer behaviour, digital marketing has become the oxygen to our businesses. So, when we are unable to reach our online audience or connect with our prospective customers, we literally cease to be in business and everything […]