Blog

Email marketing isn’t the most popular channel for most digital marketers out there, everyone is quick to mention social media marketing and Search Engine Optimization in their marketing strategies but email marketing can be just as impactful to your business and deliver a strong return on investment if done right.   There are over 10.67 million […]

At DigiCon Academy we use the word Digital Marketing a lot, whether it is about getting people to sign up for a course or sharing tips and advice on the subject.  We took a step back and asked ourselves if people actually know what digital marketing is by definition and what it entails. In this […]

More and more businesses are understanding the power of social media and are embracing it making it part of their marketing strategies. But it’s hard for a company to be successful and experience growth on social platforms without advertising.  Social media ads are a great way to reach new customers, generate more leads and sales […]

Facebook is the giant of all the social media channels, if it were a country it would be biggest with over 2.45 billion users worldwide and 2.5 million users in Uganda. Because of its sheer size and popularity, it is positioned as one of the most useful platforms for connecting friends and family as well […]

Living in a fast-growing digital world, having a website is crucial for any business. A website helps you have a solid web presence that can help you market your business online which can foster business growth in the long run. The web offers a far more extensive reach than any other form of advertising. With […]

Whatever industry you’re working in your business has been affected by the COVID-19 pandemic and its ripple effects. A lot of people have turned to digital efforts to try and keep their business relevant during this time. But as your turn to digital channels, your competition is doing the same. While getting ahead of the […]

In a recent study, Facebook reported that they have seen a drastic increase in usage on some of their platforms such as WhatsApp and messenger. Whilst messaging has increased by 50%, the company has also seen video calling double in some markets. This presents an opportunity for businesses to use these social platforms to reach […]

As the popular saying goes, marketing without data is like driving with your eyes closed. The same can be said for email marketing, you need to know if the tactics you’re using are working or not, whether you’re delivering on your set goals and objectives or not generating ROI for your business.  To gauge your […]

Have you been considering enrolling in a short digital marketing course but aren’t entirely sure what type of doors it will open for your career path? At DigiCon Academy, we’re experts in providing people with the social media and marketing expertise they need to excel in a variety of fields. Below, we’ve collected some of the exciting career […]

Just because you have a website that has up to date content, it doesn’t guarantee that someone will find it. One of the many ways digital marketers can get their website noticed by an audience is by working on their rankings in a search engine’s results. This is done through a process called Search Engine […]