Growth Marketing: A Masterclass by John Ssenkeezi
Learn the New Techniques Big Brands Are Using to Boost Marketing Results
Curious to know what leading brands are using to drive results for their digital marketing efforts?
In this Masterclass you will learn how to use emerging technologies to redefine your marketing results from impressions and clicks to bottom-line metrics like sales, LTV, customer satisfaction, and more.
DATE & TIME: November 30th & December 7th, 2024 2:00 PM – 6:00 PM EAT (Both Days)
VENUE: National ICT Innovation HubPlot 9-21 Port Bell Road Kampala, Uganda
FEE: UGX 500,000 per participant
Buying 3 or more tickets? Email us at info@digicon.academy to unlock special bulk pricing discounts!
By the end of this two-day Masterclass, you will be able to:
Reframe Digital Metrics
Understand the limitations of vanity metrics like reach and engagement, and learn to focus on more impactful KPIs that drive business growth.
Build a Growth Marketing Funnel
Develop a structured approach to building a full-funnel marketing strategy, from awareness to conversion and retention.
Optimise Digital Tactics for Growth
Leverage existing digital channels (content, email, ads, SEO, etc.) to nurture leads and drive revenue, not just awareness.
Implement Growth Frameworks
Apply proven growth frameworks like the AARRR model, growth experiments, and growth sprints to systematically test and iterate marketing initiatives.
Measure and Report on Growth
Establish data-driven processes for measuring, analysing, and reporting on the impact of growth marketing efforts.
Course Outline
Day 1: From Digital to Growth Mindset
Limitations of Digital Marketing Metrics
- Validating your digital customer profile
- Auditing your current digital strategies and touchpoints.
- Understand the shortcomings of vanity metrics like reach, impressions, and engagement.
- Defining more impactful KPIs that drive business growth.
Introducing the Growth Marketing Framework
- Overview of the growth marketing methodology
- Key principles and strategies of a growth-driven approach
Building a Full-Funnel Marketing Strategy
- Personalisation and segmentation strategies
- Mapping the customer journey from awareness to retention
- Developing a structured, data-driven funnel framework
- Crafting a content plan aligned with growth goals
Optimising Digital Tactics for Growth
- Leveraging existing digital channels (content, email, ads, SEO, etc.) to drive leads and sales
- Integrating digital tactics into a cohesive growth marketing strategy
- Maximising ROI on digital ad spend
Day 2: Implementing Growth Frameworks
Growth Experiments and Sprint Planning
- Applying agile methodologies to marketing initiatives
- Designing and executing growth experiments
- Building a growth marketing toolkit
Leveraging Data to Drive Decision-Making
- Establishing data-driven processes for measuring and analysing growth
- Turning insights into actionable marketing initiatives
Reporting and Communicating Growth Results
- Developing effective reporting frameworks
- Communicating growth impact to key stakeholders
- Building a growth-oriented culture
Putting it All Together: Case Studies and Q&A
- Reviewing real-world examples of successful growth marketing transformations
- Open Q&A session to address specific challenges and questions
Who Should Attend?
This masterclass is ideal for practicing digital marketers (middle to senior experience level), marketing managers, and marketing leaders who are looking to evolve their skills and unlock the true potential of their digital strategies.
MEET YOUR INSTRUCTOR
With over 15 years of experience in digital and growth marketing, John Ssenkeezi specialises in crafting and executing high-impact strategies that drive real growth and engagement across various industries and markets. He understands the challenges many professionals face when trying to realise the true value of digital tactics beyond vanity metrics like reach and engagement.
He has had the privilege of leading both agency and client-side digital teams for top brands such as NSSF Uganda, Airtel Uganda, Vodafone, Nation Media Group, QG Saatchi & Saatchi, and J. Walter Thompson. In these roles, he successfully transitioned teams from focusing on traditional digital metrics to adopting growth marketing strategies that convert likes, hits, and downloads into tangible leads and sales.
His educational background is robust, with credentials from prestigious institutions like The Chartered Institute of Marketing, Yale School of Management, University of Cape Town, Kyambogo University, Google, Atton Institute, Squared+, the Association of Chartered Certified Accountants (ACCA), and the Online Marketing Institute, among others.
John has trained thousands of young professionals in digital strategy and execution, and was recently onboarded as a Tutor for the Chartered Institute of Markeing, UK. He empowers others to challenge existing digital processes and systems, helping them build effective pipelines from the ground up.