Digital Strategy Masterclass
Marketing Isn’t About Guesswork—It’s About Strategy
Instructor
John Ssenkeezi
- Description
- Curriculum
- FAQ
Overview
The Digital Strategy Masterclass offers a comprehensive dive into the critical elements of building and executing a robust digital strategy that aligns with broader business goals. This course blends foundational principles with advanced techniques, providing a strategic framework for marketers, business leaders, and digital professionals to elevate their digital presence and drive measurable growth.
Who should attend:
This course is ideal for digital marketing professionals, brand managers, marketing strategists, business owners, and anyone responsible for crafting or executing digital strategies within their organisation. Whether you’re looking to enhance your existing skills or pivot into a digital strategy role, this course provides valuable insights and practical tools.
What You’ll Learn
- How to strategically align digital marketing initiatives with overarching business goals
- Techniques for developing audience-centric strategies that enhance engagement and customer experience
- Approaches to leverage data-driven insights for smarter decision-making and measurable outcomes
- Crafting effective content and messaging strategies that resonate with diverse audiences
- Best practices for optimising both paid and organic growth channels to maximise ROI
- Proven methods to boost conversion rates through enhanced user experiences and retargeting strategies
- Insights into emerging digital marketing trends to future-proof your strategy
Meet Your Instructor – John Ssenkeezi
With over 15 years of experience in digital and growth marketing, John Ssenkeezi specialises in crafting and executing high-impact strategies that drive real growth and engagement across various industries and markets. He understands the challenges many professionals face when trying to realise the true value of digital tactics beyond vanity metrics like reach and engagement. He has had the privilege of leading both agency and client-side digital teams for top brands such as NSSF Uganda, Airtel Uganda, Vodafone, Nation Media Group, QG Saatchi & Saatchi, and J. Walter Thompson. In these roles, he successfully transitioned teams from focusing on traditional digital metrics to adopting growth marketing strategies that convert likes, hits, and downloads into tangible leads and sales. His educational background is robust, with credentials from prestigious institutions like The Chartered Institute of Marketing, Yale School of Management, University of Cape Town, Kyambogo University, Google, Atton Institute, Squared+, the Association of Chartered Certified Accountants (ACCA), and the Online Marketing Institute, among others. John has trained thousands of young professionals in digital strategy and execution, and was recently onboarded as a Tutor for the Chartered Institute of Markeing, UK. He empowers others to challenge existing digital processes and systems, helping them build effective pipelines from the ground up.
Event Details & Registration
Date: 5th April 2025
Time: 1:30-6PM EAT
Location: The BLU Flamingo Hub,M445 Ntinda Road, (Uganda Joinery Building)
Fees: UGX 250,000 per head.
The Foundations of Digital Strategy
Audience-centric approaches & engagement
Data-Driven Decision Making
Data-Driven Marketing & Measurement
Content & Messaging Strategy
Paid & Organic Growth Channels
Conversion Rate Optimization
Where will the masterclass take place
The BLU Flamingo Hub,M445 Ntinda Road, (Uganda Joinery Building)
What You’ll Walk Away With
✔ A step-by-step framework to create winning digital strategies.
✔ The ability to identify and focus on high-impact marketing activities.
✔ Hands-on knowledge on how to optimize campaigns for business growth.
✔ Actionable insights from one of the best marketing minds in the industry.
✔ The ability to identify and focus on high-impact marketing activities.
✔ Hands-on knowledge on how to optimize campaigns for business growth.
✔ Actionable insights from one of the best marketing minds in the industry.
When is the masterclass
5th April 2025 at 1:30-6PM EAT
What is the fees of attending
UGX 250,000 per head.