The Digital Landscape.
Target audience definition and segmentation (Buyer Persona).
Setting SMART goals.
Channel selection and planning.
A practical guide on setting up Key Digital Media Channels. Social Media Platforms
Setting up CRM systems (Hubspot & Streak), Email set-up (Mail chimp), Setting up Website using free website templates(WordPress), Basics of setting up Digital Ads (Social & Google Ads)
Basics of reporting and Analytics for set up Digital channels.
Project assignment (Set up digital channels for a brand of your choice)