Social Media

On the African continent an average of 60 million youth actively use the Internet, with a growth of over 1.5 million new Internet users in 2022 thus far. It is clear that youth empowerment in digital related skills is vital to the development of African communities. DigiCon Academy, the education arm of Blu Flamingo Digital […]

As marketers, we all want it now. In fact, we really need it. With COVID-19 and its impact on consumer behaviour, digital marketing has become the oxygen to our businesses. So, when we are unable to reach our online audience or connect with our prospective customers, we literally cease to be in business and everything […]

More and more businesses are understanding the power of social media and are embracing it making it part of their marketing strategies. But it’s hard for a company to be successful and experience growth on social platforms without advertising.  Social media ads are a great way to reach new customers, generate more leads and sales […]

Facebook is the giant of all the social media channels, if it were a country it would be biggest with over 2.45 billion users worldwide and 2.5 million users in Uganda. Because of its sheer size and popularity, it is positioned as one of the most useful platforms for connecting friends and family as well […]

In a recent study, Facebook reported that they have seen a drastic increase in usage on some of their platforms such as WhatsApp and messenger. Whilst messaging has increased by 50%, the company has also seen video calling double in some markets. This presents an opportunity for businesses to use these social platforms to reach […]

The internet is providing businesses, as well as users with a host of tools to connect with people around the world, start a conversation, and increase the presence of their corporate or personal brand. That’s why social media marketing has become so popular in recent years. Whether you’re a business owner or just starting your […]