Digital Marketing

On the African continent an average of 60 million youth actively use the Internet, with a growth of over 1.5 million new Internet users in 2022 thus far. It is clear that youth empowerment in digital related skills is vital to the development of African communities. DigiCon Academy, the education arm of Blu Flamingo Digital […]

As marketers, we all want it now. In fact, we really need it. With COVID-19 and its impact on consumer behaviour, digital marketing has become the oxygen to our businesses. So, when we are unable to reach our online audience or connect with our prospective customers, we literally cease to be in business and everything […]

More and more businesses are understanding the power of social media and are embracing it making it part of their marketing strategies. But it’s hard for a company to be successful and experience growth on social platforms without advertising.  Social media ads are a great way to reach new customers, generate more leads and sales […]

Facebook is the giant of all the social media channels, if it were a country it would be biggest with over 2.45 billion users worldwide and 2.5 million users in Uganda. Because of its sheer size and popularity, it is positioned as one of the most useful platforms for connecting friends and family as well […]

Living in a fast-growing digital world, having a website is crucial for any business. A website helps you have a solid web presence that can help you market your business online which can foster business growth in the long run. The web offers a far more extensive reach than any other form of advertising. With […]

Whatever industry you’re working in your business has been affected by the COVID-19 pandemic and its ripple effects. A lot of people have turned to digital efforts to try and keep their business relevant during this time. But as your turn to digital channels, your competition is doing the same. While getting ahead of the […]

As the popular saying goes, marketing without data is like driving with your eyes closed. The same can be said for email marketing, you need to know if the tactics you’re using are working or not, whether you’re delivering on your set goals and objectives or not generating ROI for your business.  To gauge your […]

Have you been considering enrolling in a short digital marketing course but aren’t entirely sure what type of doors it will open for your career path? At DigiCon Academy, we’re experts in providing people with the social media and marketing expertise they need to excel in a variety of fields. Below, we’ve collected some of the exciting career […]