Top Digital Marketing Skills you need in 2023

Marketing on digital channels is basically like walking on different types of terrain. There’s an art to it. One might argue that once you’ve learnt how to walk, the process is simple as it’s a conditioned reflex, but the thing about walking on various landscapes is that you have to stay attentive. Digital marketing is just as dynamic so it’s crucial for marketers to stay on top of trends and constantly look to learn and explore new opportunities. Not much has changed since the last quarter of 2022 but let us go through what you need to focus on as you start 2023.

Search Engine Optimization and Marketing (SEO and SEM), search engines like Google are now part of people’s daily lives. Whether you decided to focus your marketing efforts on social media or have invested in a well maintained website, SEO and SEM have to be part of your strategy this year. There’s two sides to these activities, a technical side (coding, indexing and linking) and a not so technical side (putting words together really well – writing for SEO) Depending on your occupation, you’ll need to sharpen your skills to win this year.

Content Marketing, so content marketing is about being deliberate with information. The execution of a great content marketing strategy will tie in to your SEO efforts. Whether you are a social media manager or a content creator / influencer you’ll need to develop short videos inline with the latest trends when it comes to video consumption. According to the latest research conducted by Statista, the average daily consumption of video content globally is up to 100 minutes a day!

Marketing technologies will continue to grow. In 2023 be on the lookout to learn as much as you can about marketing automation. Marketing automation is a technology that streamlines and automates repetitive marketing tasks, allowing marketers to focus on strategy and creative initiatives. To best use marketing automation, one needs to have a clear understanding of their target audience, marketing goals, and the actions they want their audience to take. They should have a comprehensive database of contacts and be able to segment and personalise communication for each group. Additionally, they should be familiar with the different features and tools offered by their chosen marketing automation platform and how to use them to create and perform campaigns, track and analyse results, and continuously improve their strategy.

Other tips on marketing automation:-

Personalise your approach: make use of customer data and analytics to personalise your marketing messages and approach to reach your target audience.

Test and optimise: continuously test and optimise your marketing efforts and technology use to ensure that you are getting the best results possible.

Keep learning: stay up to date with the latest trends and developments in marketing technology and continuously seek new ways to improve your use of it.

Collaborate with your team: work with your team to ensure that everyone is using the technologies in a way that supports the company’s overall marketing goals.

UX and UI Design principles. Yes, you might not be a backend or front-end designer but there are some simple UX and UI design skills that you can adopt to push you to the top of your game. UI (User Interface) and UX (User Experience) design are critical components of a successful digital marketing strategy. A marketer can apply basic UI and UX design principles to create an engaging and user-friendly experience for their target audience hence driving engagement and conversions.