A Practical Guide To Digital Marketing During The Festive Season
As marketers, we all want it now. In fact, we really need it.
With COVID-19 and its impact on consumer behaviour, digital marketing has become the oxygen to our businesses. So, when we are unable to reach our online audience or connect with our prospective customers, we literally cease to be in business and everything just stops making sense yet global Internet usage keeps increasing, currently 50-70% according to Forbes.
Meaning, we ought to vigilantly leverage digital marketing tactics and strategies to reach our target audience especially now.
Is time slipping by and sales aren’t going up like you had initially envisioned? Are you looking to boost your visibility? Now that everyone is doing discounts, are you ready to stand out?
Frequently, seasonal marketing not only takes careful planning but also a few strategic approaches. Hence, now that you have mapped out the festive days, perhaps Christmas or New Years, below are 6 digital marketing tactics you can incorporate in your festive campaign.
- Adapt to the festive appeal
Advertising appeals set the general mood at first glance. If you want your customers to think about Christmas for example, you’ll have to pay attention to aspects such as logo design, color schemes on artworks and the overall product composition to help you not only catch their attention but also tell the story behind different designs. The image formed in the consumer’s mind then informs your campaign objective for example generic christmas artworks simply stand for Corporate Social Responsibility while customized artworks with discounts can represent festive advertising.
- SEO is a necessity
When done well, using the right keywords through Search Engine Optimization (SEO) can skyrocket your business to online success by improving your brand’s appearance and positioning on the web. A keyword is basically a word with great significance. Get the most from keywords through research about trends, festive keywords and hashtags. This will also help you learn about negative keywords that might have otherwise restrained you from potential customers.
To plan for your Festive keywords, try using Google Keyword Planner.
Ladies and gentlemen, this is the time to make the most of video. Why? People need help. Festive seasons sometimes come with an urge to try out new things. On the flipside, we just find ourselves suddenly overwhelmed with a need to do things differently. What is your brand about? Perhaps you could solve a problem with a How-to video.
You can create effective videos by planning out your video content using storyboards. Editing tools like iMovie, Windows Movie Maker and YouTube Video Editor can help you edit, combine videos, build smooth transitions and also add festive music!
- Push Notifications
Have you come across these little punchy messages that just pop up on your screen even if you aren’t using any Apps or browsers? You have the power to reach your right targeted customers instantly with Push notifications. According to BuzinessApps, push notifications also have average open rates that are over 90%. Do you have an App and want to communicate your festive offers instantly?
- First, enter your push notification message at your Bizness Apps dashboard online.
- Then, choose the location you want to broadcast to (i.e. just your users in a particular neighborhood, or all your users throughout the entire world?)
- After choosing your location, you can select your offer template.
- Lastly, type in your offer text, and then set a date and time for sending. Now, you’re all set. Your offer is looking good and ready to help you drive some business!
Turn your viewers into buyers by buying media this Festive season. Increase conversion by giving people special offers. You could also retarget by analysing what people do most on your website or social media in order to target them with specific advertising. Other ways to advertise include social media Ads and Search Engine Marketing (SEM); pay-per-click, only pay when someone clicks on your Display Ad for instance.
And lastly; Put some work in your social media
The Festive season makes communication on social media even tougher. So, your brand followers now more than ever expect you to talk to them like your friends in the real world. Therefore your copy should be friendly and light, and your Response Rate on point.
You shouldn’t however be on all platforms. Work with the best social media site for your business during this festive season by looking at the objective of each network. For example, Facebook is friendly while LinkedIn is professional. Spend some time to see how people are using each platform to understand how best you can leverage conversations and do business there.
And it’s a wrap, Marketers. I do appreciate you taking the time to read this and I hope you have found it really helpful.