5 Tips to Help Increase Traffic to Your Website
Living in a fast-growing digital world, having a website is crucial for any business. A website helps you have a solid web presence that can help you market your business online which can foster business growth in the long run.
The web offers a far more extensive reach than any other form of advertising. With over 10.67 million active Internet users in Uganda, if you have a business and don’t have a website, you are probably losing out on opportunities for your business
But what if you already have a website and already understand the many advantages it offers to your business, what’s next? How do you tap into the vast number of Internet users and drive traffic to your website?
In this article, I am going to point out a few tips that can help you drive traffic to your website.
In the realm of digital marketing, we have a saying, “Content Is King” without remarkable content you can’t get much done. To drive traffic to your website, you need to create content that attracts the right people to your site and to your business and the best way to do this is through blogging.
The next question is how do you create content that attracts the right people? To create this kind of content, you will have to understand your audience, creating a buyer persona can help you understand your audience. A buyer persona is a semi-fictional representation of your ideal buyer based on data, interviews, and some educated guesses. Once you understand your audience, you can create content that will attract them to your website.
Explore Email Marketing.
Once you have the right content, the next step is to promote that content and one of the many content promotion strategies is email marketing. Email marketing allows you to interact directly with your customers. With email, you can encourage your audience to visit your website by offering them a certain piece of content.
Embedded In the emails you send your customers, you can put links that direct your customers back to your website. Some of these offers you can give your customers are newsletter, online brochures only to mention a few.
You can also use email to let your customers know about new products your business might have or even and special offers you have running; this will pick their interest encouraging them to click links that will send back to your website.
Utilize your social media channels.
There are a number of social media channels out there, make sure you establish your presence on the channels your audience is more active on (you can find this out by doing surveys and sending questionnaires to your audience.)
Social media is not a new strategy, but it’s still something marketers should pay attention to, you can post on your various channels with back-links to your website. Keep your audience in mind when you’re creating and sharing this content. It goes without saying that it is important to have a diverse social media strategy and use the right social media platforms you can just share content without a plan.
Embrace paid advertising.
It is almost impossible to do any kind of organic (unpaid) marketing in this day and age. Organic reach on Social platforms declining so if you want to reach a wider audience you will have to put some money behind the content you share. I know the idea of advertising might not be popular with many because they think it might be expensive but on Facebook, you can run an ad for as low as $5 and reach a significant amount of people (that sounds like a good deal to me)
And If you have the budget, you don’t have to be limited to social platforms, the whole internet is your playing ground with lots of potential customers. You can drive traffic to your website quickly with paid advertising. With search engines, you can run pay-per-click or retargeting ads.
Engage with influencers
When building your marketing plan, don’t forget the power of relationships. Recruit influencers to help you spread your message and get people to your site. People are more likely to engage with a brand if the endorsement comes from someone they can relate with. Partnering with Influencers can help build your credibility because these people are already known and trusted. Working with them shows your brand is legitimate. Stick to micro-influencers, these are people who have between 1k and 100k followers on social media.
In this article, I’ve only included tactics that are free or require limited resources. If you’re having a hard time directing traffic to your website, you’re not alone. Implementing the tips above can help you increase your traffic as soon as possible